Business marketing tips
To assist with your marketing of your business you should think about the various non-region specific telephone numbers that are available to you, you could already be familiar with some of them, like the 0800 number or the 0845 numbers, but there are more that you should also familiarise yourself with.
These numbers can be used to great effect in your promotions and in the assessing of the effectiveness of the marketing, as an example if you are holding a corporate event and you have got some professional help with your conference management you should brand all the hand outs and advertising with an 0800 freephone number that you only advertise in relation to the event.
Then when someone calls you about your services on that number you know it was as a result of the marketing or the event itself, businesses like Windsor Telecom supply very sophisticated and useful stats packages with their telephone number packages these can be used to see where people called from, when the call was made and how long they were on the telephone for.
This is valuable information when used in together with your on-line and off line promotions as you can work out how much business you are getting from corporate events compared to paper ads or PPC ads on-line.
Let me tell you about a company who were able to reduce their costs by hundreds of pounds a year using this method recently in their recruitment.
They required some new secretarial support and placed an advertisement in the Bournemouth Echo, a local paper, an on-line pay per click advertisement with terms such as secretarial job Bournemouth and an ad on the local radio. These all had different phone numbers to call for details, the internet proved to be the most cost effective and as a result the business were able to spend more of their recruitment budget on-line rather than in print or on the radio.
Now this is only 1 example and internet recruitment may not be the best way for everyone to attract new staff but using the different telephone number options available you can experiment for yourself.