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Most of the bad stuff the news is talking about you need to be aware of because it affects what kind of assets you’re going to buy and the real estate investing you’re doing.

You’ve probably seen all the fear mongering going on with many of the so-called pundits comparing this to the worst economic recession/depression since the Great Depression.

This “info presented as facts” don’t support all this fear mongering so far but may soon.

But if it continues to decline and conditions continue to deteriorate it could approach those levels of 25% unemployment, mass layoffs, and other hysteria which drove people to the bread lines and to the brink of starvation.

“How do you use this to get better real estate results?”

You need to be aware of the numbers so you can set out your plan of how you’re going to do your marketing, which generates your leads, which gives you quality contacts to make, and the number of contacts you make to sellers will ultimately determine how you will be negotiating real estate this year.

Remember, it’s not about being like the movie Boiler Room where you have to hard sell and A.B.C. which means Always Be Closing. Those days of the hard phone sell are over and people really resist and resent that type of presentation because it’s so transparent they can see right through it for how fake it is.

So what you want to focus on more is the number of contacts you make each day as well as the number of times you contact each party. Those will be much greater indicators of your success.

Of course, you don’t want to keep contacting and interacting with uninterested parties. If the person is not interested in your creative financing type of purchase don’t call them again.

The main thing I’m talking about is continuing to contact the people you have yet to get a hold of, have had to leave voice mails, have gotten no answer or a busy signal, or those you’ve talked to who’ve indicated their openness to your creative offer.

You probably have seen the numbers that it takes anywhere from 9-15 contacts in order to complete a sales transaction.

The reason most investors and salespeople fail is because they never make it to this 9-15 contacts level for reaching interested parties or potentially interested parties.

People have to become familiar with you and develop some level of trust and rapport with you before they’re going to open their wallets and spend any money with you…or accept your creative real estate purchase offer.

At the start they just consider you another sleazy salesman. The only way you get through this is with persistence and maintaining your professional contacts level as well as doing what you say.

In this context I’m mainly talking about keeping your appointments.

So when you schedule a phone call with them you call them at that time no matter what. Even if you have to leave a message then the fault is on them and you can subtly bring that out next time about how you thought you had a confirmed and scheduled phone appointment and maybe the signals got crossed because they missed it.

Don’t back them into a corner if they miss the appointment because you’ll only build their resentment and they’re likely to apologize to you anyway as long as you bring it up subtly.

As for the economy, the numbers I saw showed that 95% – 96% of the money which was being spent 12 months ago is still being spent this year. So as bad as the economy is there’s only been a 4% – 5% drop in people’s spending.

People are being more frugal with their money and spending it with only those they trust the most and know will give them a quality experience.

They consider their purchases much more carefully in today’s economic environment because of their fear of being laid off or losing their income than they did just 12 to 24 months ago.

Now of course you can subtly capitalize on this hysteria and fear when you make points during your presentation with the motivated seller.

If you incorporate current news and events into your talk with these sellers, keep your fundamental and proven talking points which you’ve used successfully in the past, and do persistent follow-up you will be successful. It’s just a law of physics.

You realize by doing nothing you’ll never get what you want so get out there and start making your dreams reality. Get more information on real estate investing and real estate internet marketing, and transform your life.