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Introduction

When you think of the term advertising flags do you think of the crowds of people standing at the side of the road while the Queen goes by waving little flags like mad? Well believe it or not, today paper flags are huge business! Can you believe our company makes hundreds of thousnads of them every year for all sorts of organisations such as theatres, building societies, councils, garages, and estate agents not to mention charities and supporters clubs.

Everyone loves custom printed flags and the range of different designs available today are huge. Of course the St Georges Cross is among one of the most popular, especially during world sporting events when England are playing.

Paper flags can be printed on one or both sides and are mounted on a plastic stick so they can be held in the hand for waving in a crowd. These paper flags are colourful, attractive, and economical. They have become very popular, particularly over last few years, just try not to wave one as soon as it is given to you!

Some of the great advantages of these hand waving flags as promotional items is that they are environmentally friendly, really cost effective to create, and everyone loves waving them. Compared to other much more costly branded products, gifts or marketing giveaways they are always a great success.

History of Paper Flags

Paper did not appear in the western world until the early 1300s so it would have been some time later that the earliest know form of small flags were cut out of paper. These were usually religious in character and today, thousands of colourful cut-paper flags which depict various mythological and religious figures are manufactured in China for annual festivals. Can you remember when you were small cutting rows of patterns, sometimes figures of girls or boys from folded paper? This is the handed down tradition of Scherenschnitte which is the German for “scissors” cutting, which is often translated as “silhouette” a practise which became popular in Austria in the seventeenth century. From this time a whole tradition of cut paper craft has evolved around the world, such as the shadow puppets of Indonesia and the common tissue-paper flags of Mexico known as Papel Picado.

Current Usage

Children particularly enjoy waving flags during events, shows or exhibitions. Paper flags however are more commonly used today to advertise and promote sporting events, fund raising projects or special occasions. Printed printed flags are a wonderful way of catching the eye and can be a successful way of advertising for any exhibition. Colourful paper flags are attractive, economical to produce and ever popular.

One of the most popular times for hand wavers was during the last football world cup, where it appeared as though every person (and car, and house!) had a St Georges Cross flag.

Whether it’s the World Championship, the Premier League, or a local cup final, supporters with their printed flags, show their true team spirit. That is why paper flags for supporters are the top choice of some of the biggest clubs and soccer leagues in the world.

Paper flags are economical to manufacture and can be purchased at incredibly low give-away prices. A vast selection of samples of paper flags are available as printers of paper flags will generally hold back a selection of items from each print run as samples. These will all relate to real world, fund raising campaigns, promotions, product launches, and sports teams events.

There is an amazing selection of designsto choose from for custom made promotional flags because the print area is flat and a set size. The only limitations are an individual’s imagination (and the size of the flag too of course).

They can be purchased in various quantities required as they are usually quick to manufacture and easy to deliver.

Obviously paper flags are great for other promotional events, such as VIP visits, sales events and advertising. You can get printed flags with your own sales message or custom printed logo on one or both sides and they can also be used as promotional giveaways. A distinct advantage to using printed flags for different promotional events, is that they are very easy to produce in both large and small quantities at a very low cost. Because they are digitally printed there will be the best possible quality finish to the flags.

Conclusion

I am sure very few people will have given any thought to small hand held flags until there is an event when they want to make use of them. Then what happens? At one time people would have to go to a specialist supplier that stocked such items. Today, with the Internet all these things are so much easier as you just do a quick Google search.. Such has our world changed. Buyers can even use their own designs. They can select from a vast range of ready prepared ideas available, into which their personal messages can be incorporated.

Recent developments in ad flag businesses is the use of paper flag sticks instead of the old plastic versions which in addition to not creating sharp points if they are snapped also have the benefit of being a diameter that is sufficiently large enough to avoid damage to the ears.

So do not be restricted by the images of kids waving little flags while royalty go by, and see what exciting and differing environmentally friendly flags ideas you can come up with for your next promotional campaign.